Archive for April 1st, 2008
Creative’s executive team will be coming in to quite a mess Monday morning, thanks to its VP of Screw Ups, Phil O’Shaughnessy. Friday morning, he posted a warning on the Creative customer forums that told programmer Daniel_K to stop writing his own drivers for their X-Fi sound cards. The cards still won’t work on Vista over a year after the OS was released, because Creative hasn’t released drivers for them—but by Mr. O’Shaughnessy’s account, Daniel_K is “stealing” from Creative by making the cards work. Then the weekend happened.
Over the weekend, Creative’s forums have exploded with posts from angry customers who have sworn to stop buying their products. There’s already a boycott site up at boycottcreative.com.
A Creative Forum poster named “youAREkidding” summed up Creative’s stupidity quite nicely:
imagine what would happen if 10%, just 10% of the people who will read about this, be in a store somewhere, see someone about to buy a Creative Labs product, and say to that potential customer. “If you have Vista, Creative has non-functioning drivers for it, there was a guy who created a Modified driver, but Creative made him stop distributing it, and there are still no workable drivers for Vista.” Some people might laugh at him, but the majority of computer perhiperal buyers don’t know squat, and if they hear it from someone who presents themselves in a knowledgeable manner, they may actually think twice about it. Creative loses another sale.
So, yes, Daniel may very well have stepped on some copyright rules, and Creative had the lawful option of doing what they did. Score 100 on the law, score minus several millions for not doing the job themselves in the first place, and putting someone like Daniel in a position
where he had to do what he did, just to get the customers of this company happy
Its really a very bad thing to be done by creative
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